As a Hiring Manager, your LinkedIn profile is your very own personalised ‘shop window’. Don’t let potential future employees walk by without taking a look inside. Or worse still, go to the competing shop next door.
It is your responsibility to ensure that everything about you as a Hiring Manager stands for being professional, approachable and knowledgeable within your field.
If you are expecting to attract hot candidates to work for you through social media, you need to be ahead of the game. Make your profile shine through the Social Media jungle we all wade through.
Here are 5 powerful steps to instantly make you more appealing as a hiring manager on LinkedIn.
1) Have a professional photograph
Did you know that the photo-sharing social network, Instagram is now bigger than Twitter with over 300 million followers?
As the old saying goes, a picture tells a thousand words. Make your photo count. You only get one shot (literally).
It sounds obvious, but many people we have worked with, including top level executives, have let themselves and their personal brand down by having an amateur photograph. And please do make sure that the photograph that you use is of yourself.
Many hiring managers think it’s perfectly reasonable to have their company logo as a profile picture. It’s not. Your profile picture is the only ‘human’ side potential candidates will see before making their application and walking up to your offices to interview.
Keep it friendly, relaxed, engaging and approachable. But most important, get a professional to take it. It makes all the difference.
2) Make sure you include Keywords
Research what types of keywords and phrases potential employees may be using within their job search.
Look at the careers pages of your competitors, job boards and remember; LinkedIn has a very good breakdown of different industry sectors. Potential employees may use these key words to search out job opportunities. They need to be able to find you. Quickly. Easily.
Make sure you incorporate your key words into your LinkedIn profile, especially in your experience and summary sections.
Even in your headline title if possible. The headline title does not simply have to be your job title. If people are searching on specific key words, use this to your advantage and maximise your chances of coming up on a search before your competition. Stand out.
3) Keep Updating
Update your status regularly and post articles. There is nothing worse than looking at an out of date LinkedIn profile from a candidate’s perspective.
Job seekers are usually looking to move up in the ranks, take a step closer to more responsibility and work for a forward thinking employer. They want an employer that takes initiative and pride in their work. They want to see that you are keeping abreast of salary surveys, industry trends and market factors that may impact them.
To be seen as sitting stagnant, is as good as saying you are a dinosaur. You’ll end up extinct. You are demonstrating a lack of online initiative and worst still, it insinuates a lack of passion for your chosen profession.
Have you ever wanted to work for someone who lacks passion for their job? We thought not.
Don’t fall into this trap.
Take some time out to research and post articles relevant to your sector. Update your status if you are looking to showcase a particular achievement or event. Looking busy makes others curious.
So keep your audience informed and prompt them to connect with you. After all, it’s easier to open doors than to knock them.
4) Be shameless in asking for recommendations
The act of asking for a recommendation from your previous work collaborations should be viewed as a necessity and not as a bonus.
Some cultures (many times us British we dread to say!) often find it awkward or impolite to ask for a recommendation, and then chase it up if we do not receive one within the following few days or so.
If you don’t ask (and ask again and again) you don’t get.
If you don’t get, your credibility has just dropped on your LinkedIn profile. If your credibility drops, your candidate application rate drops as does your ability to attract quality talent.
Not a great place to be.
You have earned your recommendation, nobody is doing you a favour. You are asking for what is rightfully yours. Go get it and display it proudly on your profile. It will make a huge difference to see others regularly talk favourably of you. Yes, lovely you.
5) Don’t fall at the last hurdle – Is your profile consistent with all of your other social media platforms?
So you have done all of the hard work. Been to the studio, got your photo taken. Incorporated those all important keywords. Vigilantly updated your status and thoughtfully posted meaningful articles. You have nailed the recommendations and everything is looking polished, professional and trustworthy.
Great, what else could possibly be done?
Candidates are researchers too. Did you know, on average a candidate spends 2 hours researching a job role before making an actual application? So what are they looking at? The company page, LinkedIn, and…most of all you.
Don’t forget your name and face is just as ‘Google-able’ as the candidates you are looking to hire. That funny stag-night costume might not seem as appealing to someone seeking a role model.
Social media is a double edged sword. If there is anything on your Facebook, Instagram or Twitter account that could be seen as potentially offensive, unprofessional or dishonest, all of your hard work could easily come undone.
We appreciate you may not be using your Facebook or Instagram account to help you recruit talent, but it would be foolish to think they will not make an impression on your potential hires.
Be careful to have your privacy settings in place and not fall victim to being ‘tagged’ in anything that could potentially harm your personal brand image. After all, it’s all the general public have to make a judgement of whether to partner with you or not.
- Your LinkedIn profile is your professional window.
- The view needs to be enticing from the outside.
- Don’t let yourself down.
- Would you apply to your own LinkedIn profile?