Social media lead generation or cold-calling?
The tried and trusted 10 year old database or salesforce.com?
Maintain the traditional image or re-brand for millennials?
We all know the world is changing fast. Technology, globalization and competition is increasing each day. Unless we keep up with change, it’s easy to fall behind.
Yet at the same time, sometimes we can be too clever. Get ahead of ourselves. Even undervalue the importance of traditional methods. Many “great ideas” end up being disasters and many “old school” approaches will always stand the test of time.
So how do you get the right balance?
Here are some ways great leaders balance the old and the new.